About Us
History of Dutch Bros
If you are looking for a fun place to grab a drink or just curious about what’s on the Dutch Bros menu, you are in the right spot. Dutch Bros started back in 1992 by two brothers, Dane and Travis and now has over 945 locations in 18 states across the U.S. It’s famous as a drive-through coffee shop that serves all the flavors of beverages ranging from sweetener-stuffed mixtures and frozen smoothies to sugar-free ones and some of its secret menu offerings. Dutch Bros exists only in America with steaming hot spots such as Oregon, Texas and California. Dutch Bros is a popular publicly traded drive-thru coffee chain based in the United States (USA), widely recognized for its diverse menu of coffee beverages, including personalized drinks, blended freezes, cold brews, and their signature Blue Rebel energy drinks. As of now, Dutch Bros has a workforce of around 24,000 employees and was valued at over $8 billion during its initial public offering (IPO) on the New York Stock Exchange (NYSE), where it trades under the ticker symbol BROS.
Dutchbrosmenudrinks.com is a dedicated blog for coffee lovers looking to stay up to date on the latest Dutch Bros drinks, prices, and menu updates. The site also covers Dutch Bros’ secret menu, breakfast items, gluten-free options, current deals, nutritional details, allergen info, and seasonal promotions.
Founders and Their Vision
Their mission was simple—serve great coffee and make people smile. And they didn’t just say it—they lived it. Dane, especially, was known for his passion and positivity, leaving a lasting impact on the company’s soul.
Timeline of Major Milestones
1992: First stand in Grants Pass
2000: First franchise location
2009: 100+ stores
2021: Dutch Bros goes public on the NYSE
Today: Over 800+ locations and counting
Dutch Bros Culture
The “Broista” Experience
Forget the barista stereotypes. At Dutch Bros, they’re “Broistas”—and they bring the hype. Dancing, laughing, and shouting your name with enthusiasm is all part of the gig.
Customer-Centric Approach
Each drink is personalized, not just with flavors, but with full-on friendliness. The staff is trained to engage, compliment, and make connections that keep people coming back.
Community Engagement
From fundraising events to local sponsorships, Dutch Bros gives back—big time. Their “Drink One for Dane” day and “Dutch Luv” campaigns raise millions for ALS research and food banks.
What Makes Dutch Bros Unique?
Drive-Thru-Only Model
No need to leave your car—or change out of your PJs. Dutch Bros operates almost entirely through drive-thrus, making it a go-to for busy coffee lovers.
High-Energy Vibes
From neon colors to pump-up music, Dutch Bros delivers a dopamine rush with your drink. It’s a party in a cup and at the window.
Customization Galore
Want 3 extra shots of caramel with whipped cream and a splash of coconut? You got it. The menu is just the starting point—you dream it, they mix it.
Popular Menu Items
Rebel Energy Drinks
Dutch Bros’ Rebel line is legendary. Think Red Bull vibes but with endless flavor combos—like “Electric Berry” or “Aftershock.”
Iced & Blended Coffees
If you like your coffee cold and creamy, go for a “Kicker” or “Annihilator.” These signature drinks pack serious flavor and caffeine.
Seasonal Specials
Pumpkin Pie Breve in fall, or Candy Cane Mocha in winter—the rotating specials keep things exciting and Insta-worthy.
Expansion and Growth
From Local to National Brand
Dutch Bros is no longer a West Coast secret. With locations popping up in Texas, Oklahoma, and beyond, their reach is going nationwide.
Dutch Bros in the Stock Market
In 2021, Dutch Bros went public and saw massive investor interest. Its IPO success showed just how powerful the brand’s growth potential is.
The Dutch Bros App
Loyalty Program
Scan, sip, score. The app rewards loyal drinkers with points that turn into free drinks. You even get a birthday freebie—yes, please!
Ordering Made Easy
With mobile ordering and location finders, the app makes it fast and easy to get your caffeine fix without the wait.
The Future of Dutch Bros
Dutch Bros plans to open hundreds of new stores in the coming years, aiming to double its footprint across the U.S.
Innovations in Coffee Culture
From app improvements to eco-friendly packaging and new drink lines, the future of Dutch Bros looks bright—and bold.
Conclusion
Dutch Bros isn’t just another coffee chain. It’s a movement, a vibe, a community built on kindness, customization, and killer drinks. Whether you’re a caffeine junkie, a flavor adventurer, or just someone who loves great customer service, Dutch Bros has something for you.